The North East Chamber of Commerce (NECC) has agreed to outsource its software solutions in order to make its services more accessible to the British public, it has been reported.In agreeing to the deal with a local company, the NECC will have its cu

Businesses using or wanting to adopt a customer relationship management (CRM) service ought to consider the power of Twitter as a free addition to run alongside their existing system, it is said. Rick Cook of Inside CRM explained that Twitter is esse

The Mobile Marketing Association (MMA) launched its annual Mobile Marketing Forum this week at the Grand Hyatt in New York.Representing over 700 member companies worldwide, the organisation held the two-day event on Tuesday and Wednesday to highlight

The need for companies to invest in customer relationship management (CRM) has been emphasised by the latest figures predicting the growth of online shopping.According to the recent study by Verdict Research, e-retail spend is expected to reach 31.2

The popularity of outsourcing is not simply restricted to the European and North American markets, with Australia registering increased interest in the software solution, it has been found.In a report carried out by IDC, it was found that the outsour

Companies become more flexible in their daily approach to simple tasks if they use outsourced software, according to a user of software-as-a-service. Mark Orsborn, the marketing director for Oasis, explained to MyCustomer.com that his company's imple

A company which is operating customer relationship management (CRM) does not need to pour thousands of pounds into CRM strategies, it has been stated. In response to growing interest in the CRM market, Gartner explained that should a business use the

Companies looking to improve their bottom line are increasingly turning to customer relationship management (CRM) as a means of reaching their customers - a very smart strategy, one expert says.Denis Pombriant, a leading writer for SearchCRM.com, exp

Consumer expectations of instant interaction with a company are "ratcheted up continually", highlighting the need for a mobile customer relationship management (CRM) platform, an expert has said.Paul Berney, the Mobile Marketing Association

The effective use of a customer relationship management (CRM) system will allow businesses to remain competitive in the recession and as such, to shirk on CRM investment is foolish, a leading firm has explained.Gartner, the global technology research